Picture the scene – it’s 2019 and the judges are about to deliver their verdict on the SOLEX Best New Product award. Several products are vying for the title but only one brand – LifestyleGarden® – was able to walk away with the accolade. Little did anyone know just how this award would help to kickstart its recycled maritime plastic range, DuraOcean®, into the mainstream. Here the team tells us more about the amazing journey DuraOcean® has been on.
The conscious decision to offer sets in different price ranges , also sent a clear message – sustainability should not be unaffordable. These price points ensured that all consumer demographics could purchase DuraOcean® for their homes, gardens and balconies and, in doing so, can help to spread the word to friends and family far and wide.
DuraOcean® has also been entered into a number of prestigious awards, including the Design Week Awards, National Recycling Awards, DIY Week Awards, and new relationships with the likes of the RHS shows, garden designers, BBC Gardeners’ World, The Wildlife Trust, and Keep Britain Tidy to name but a few have been forged.
In addition to the media support, DuraOcean® has been strongly supported by the incredible educational and global garden, the Eden Project. This exclusive partnership saw the DuraOcean® take centre stage within Eden’s Mediterranean biome, highlighting the horrific extent of plastic waste that washes-up on beaches every year, as well as the story behind its journey from polluting sea plastic to stylish garden furniture. This feature helped to put the DuraOcean® in front of thousands of potential customers, revving up consumer engagement with the product offering.
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