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This Global Recycling Day (March 18th), LifestyleGarden® is proudly marking a year since we partnered with Plastic Bank to launch the Nassau collection powered by Social Plastic®, which has enabled us to take the next big step in our journey of ethical sustainable manufacturing and helping to create a closed loop economy.
It’s been 12 months since we formed an exciting new partnership with Plastic Bank to enhance our innovative Nassau range of chairs and tables with the introduction of a truly game-changing material, Social Plastic®. Working with Plastic Bank, not only are we empowering social recycling to stop ocean plastic but we’re also helping those who collect the plastic waste find a way out of poverty.
Plastic Bank’s communities of collectors use plastic waste as currency for access to secure income and life-improving benefits. This incentivises collection, helps to alleviate poverty, and gives new life to old plastic for reintegration into products and packaging.
Deciding to purchase Social Plastic® items from our stunning Nassau collection means, not only are you helping prevent plastic pollution from entering the world’s waterways, but you are also supporting individuals to provide for their family, as seen in Atmawati’s story in the video below.
The opportunity for us was to turn waste into modern style-led outdoor furniture and, at the same time, make a social impact for all the important collectors that are members of Plastic Bank.
As our CEO Stig Maasbol says:
“This is not only a chair or a collection but a whole story on how to change the world in our industry and make both a social and environmental impact. It’s huge!”
Boasting a modern, elegant design that combines clean lines with warm wood tones – the epitome of Scandi chic – Nassau is a showstopping, flexible collection comprising coffee sets, bistro sets, and both 4-seater and 6-seater dining sets. Choose from Peony Pink, Sage Green, Mint Green, Honey Yellow, and White (or even a mixed set if you can’t settle on colour) for furniture that is guaranteed to make a statement in your indoor or outdoor setting.
Paul Cohen, Commercial Director at LifestyleGarden said:
“Sustainable values have always underpinned our approach to innovation with our materials, partnerships and processes all focused on delivering as sustainable solutions as possible.”
During the past years, with the launch of DuraOcean® and Social Plastic®, we have helped retailers to embark on a journey towards increased sustainability, and a great example is our customer Yarnton Home & Garden in the UK.
Yarnton’s Retail Manager, Kevin Beckett said:
“Certainly, the customers that come through our door are looking for more sustainable products and more environmentally friendly products. We feel really honoured here at Yarnton to be asked to raise awareness along with LifestyleGarden® regarding this Social Plastic® story of the new chairs.”
The beauty of this unique recycled material is that, not only is it highly durable and completely maintenance free, it means all Social Plastic® Nassau seats can be disassembled and are 100% recyclable again at the end of their life. It’s all about closing that loop!
Social Plastic® keeps waste out of our oceans and landfill, whilst lifting communities out of poverty. Recycling can be social, too! Take action today, on Global Recycling Day, and be part of the social recycling movement.
Find out more at plasticbank.com and browse our Social Plastic Nassau collection here because the decisions you make today affect other people’s tomorrow.